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Conversion Factory

adaptTo() 2026 · Berlin

September 2026 · Lightning talk

A ten-minute talk on a work in progress: agents that propose and validate block variants for an Edge Delivery site, then ship them through an experiment framework so both versions run live.

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An agent runtime for conversion-rate optimization on Edge Delivery Services. A coordinator forms a theory from analytics, four spoke agents produce a variant block on a git worktree, and the change ships as a pull request into a live A/B test. Winners get promoted into the codebase by a separate PR. A retrospective agent then edits the agents' own instructions, so the system learns across cycles.

Write-up in progress

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